Honora Named As The Most Visible Pearl Jewelry Brand

For Immediate Release – 10–17–13

Honora named the most visible pearl jewelry company, and 42nd overall, on the “100 Most Visible Brands” list from InDesign Magazine.

Honora continues to gain momentum after their recent acquisition by Richline Group – a wholly owned subsidiary of Berkshire Hathaway – with this latest accolade. In addition to maintaining their place as one of the largest U.S. importers and manufacturers of freshwater cultured pearl jewelry, Honora now adds the distinction of being recognized as one of the best known brands by InDesign.

“Women have always made a life-long connection with their pearls,” says Honora CEO, Joel Schechter. “This connection inspires our long-term approach to branding and customer service. It’s rewarding to see the impact this has had on Honora and our partnerships, especially as it has come to fruition over the past few years.”

Ralph Rossini, President of Honora adds that, “Ever since we shifted our focus to Freshwater Pearls, our unique and modern approach to pearl jewelry has resonated with women off all ages. This year, we were really able to capture that spirt with our Pearls Just Want To Have Fun campaign. Rather than building on the notion of pearls as an accessory for rare and special occasions, we wanted to show these lustrous and affordable-quality gemstones where we think they belong best: as a part of a woman’s everyday wardrobe and life.”

“It’s wonderful to see the newest member of the Richline Family get the recognition they deserve,” said Richline CEO, Dennis Ulrich. “We look forward to doing everything possible to help Honora continue to grow as the best-known and best-loved name for pearl jewelry in the world.”

In 2014, Honora looks to leverage their new relationship with Richline in order to build on the success of their current branding philosophy. As Digital Marketing and PR Manager, Michael Schechter points out in the InDesign article, Honora plans to tell “a bigger, more ambitious story. We want to make it even easier for every woman to find her luster.”

About Richline Group, Inc.

Richline Group, Inc., a wholly owned subsidiary of Berkshire Hathaway Inc., is the USA’s foremost fine jewelry manufacturer and marketer. The Richline Group was formed in 2007. Currently, the major brands comprising Richline’s portfolio are LeachGarner, Inverness, Rio Grande and Richline Brands. Berkshire Hathaway and its subsidiaries engage in diverse business activities including property and casualty insurance, utilities and energy, finance, manufacturing, retailing and services. The Common Stock of the Company is listed on the New York Stock Exchange under the symbols BRK.A and BRK.B.

View the full press release here