Richline Group, Inc. announces the 11th annual May is Gold Month™ event. This annual online and in-store initiative brings many of the finest jewelry retailers in the world together to celebrate the love of Karat Gold. For 2014, May is Gold Month has been reimagined to share the latest Gold Jewelry trends, while also introducing all new contests and sweepstakes. This includes ways for fashion-savvy shoppers to share their love of Gold on both Pinterest and Instagram.
“In May we look to celebrate our love for Mothers, Graduations, Weddings, and mark these moments and relationships with something that will last forever.,” said Lindsey Woodruff, Richline’s VP of Marketing. “This year, as Gold makes a triumphant comeback in fashion, we explore our personal experiences with Gold, how we give, why we remember and what we love about this extraordinary precious metal.”
The May is Gold Month website, brings together 14 of the largest jewelry retailers in the United States including Amazon.com, BJ’s, Fred Meyer Jewelers, Helzberg Diamonds, HSN, JCPenney, Kay Jewelers, Kmart, Kohl’s, Macy’s, QVC, Sam’s Club, Sears and Walmart. In addition to the unveiling of new collections, many partners will be also be hosting their own May is Gold month events and social media promotions online, in their own stores and, in the case of QVC and HSN, with televised events. Links to the Gold landing pages for participating partners can be found at MayisGoldMonth.com.
For the first time ever, Richline is adding weekly email reports as part of this annual initiative. Subscribers will receive Gold trend interviews from jewelry industry experts as well as weekly reports that share the latest looks from many of the world’s finest retailers. Subscribers to this list will also be eligible to win a $1000 jewelry shopping spree from the participating retail partner of their choice.
“May is Gold Month has become an event that both our retail partners and Gold shoppers alike look forward to,” says Richline CMO, Mark Hanna. “It’s a great opportunity to show off the latest trends and is a celebration of the current resurgence of Gold that the jewelry industry has experienced over the past few years.”
To learn more about the latest Gold trends, to enter the 2014 May is Gold Month sweepstakes and contests, or to find the Gold Jewelry pages of participating retailers, visit MayIsGoldMonth.com.