Richline Brands and CUFF™ to offer Smart Fine Jewelry Products to Retailers Worldwide


Richline Brands and CUFF™, a Bay-area based, connected jewelry company, have the pleasure to announce a very important strategic partnership agreement for the exclusive distribution of Cuff products. The partnership is designed to fundamentally bridge the function and fashion gap in “wearable technology”. The transaction will enable the Cuff brand and innovative technology to become an integrated part of the important wearable technology jewelry expansion by Richline.

Dennis Ulrich, CEO of Richline Group, said that “For us, this is a major opportunity. The Richline- CUFF alliance is the first of its kind in pairing a prestigious and established jewelry supplier with a Silicon Valley player in the smart-jewelry space. This partnership will establish Richline as a recognized leader in this new era of smart, yet fashionable jewelry.” ”Wearables” connotes technology that you actually wear on your body, from fitness trackers to glasses that have computers in them. CUFF Inc. made a splash when it debuted in March of 2014 by re-imagining both the look and the uses of these devices. Cuff functions include fitness and social notification, as well as the most robust safety/security alert system available.

Deepa Sood, CEO and Founder of Cuff stated: “Cuff is proud to partner with a trusted, acknowledged leader in fine jewelry who will introduce our innovative technology through the nation’s top jewelers and retailers. This is absolutely an exciting development for our company, but I also think it can be viewed as a true milestone in the wearables category,” “The result of this partnership will be an explosion in innovative, smart, and beautiful pieces that enhance the lives of women without sacrificing style.


Richline Brands, is a strategic business unit of Richline Group, Inc., a wholly-owned subsidiary of Berkshire Hathaway Inc. and the USA’s foremost Fine Jewelry Marketer and Distributor. The Richline Group was formed in 2007. Richline Brands markets and distributes only to retailers, at thousands of jewelry outlets across all key distribution channels, National Retail Jewelers, Guild Jewelers, Department Stores, Television and Electronic shopping networks and Mass Merchants.

The Common Stock of the Company is listed on the New York Stock Exchange under the symbols BRK.A and BRK.B. Berkshire Hathaway, and its subsidiaries, engage in diverse business activities including property and casualty insurance, utilities and energy, finance, manufacturing, retailing and services.


Cuff was founded in 2013 by Deepa Sood as a new and innovative approach to wearable technology. The company grew quickly based on its proprietary hardware, software and firmware system that garnered significant Silicon Valley investor funding. CEO, Founder and Designer Deepa Sood, previously also a lawyer and a journalist, is a former VP of Restoration Hardware, the luxury home retailer. Cuff is based in San Francisco, California.

For more information:

Contact: Mark Hanna, Richline Group, Inc. PH: (212) 886–6212

For more Cuff information

Contact: Scott Sutherland PH: (415)–312–6588 RLG-Cuff-Release