Richline Brands and Omate to Bring Smart Watches to Jewelry Retailers


Richline Brands and Omate have the pleasure to announce that a very important strategic partnership agreement, for exclusive distribution of certain Omate products, has been signed between the parties. The transaction will enable the Omate brand and innovative technology to become an integrated part of the important wearable technology jewelry and watches expansion by Richline.

Dennis Ulrich, CEO of Richline Group, said that “In the smartwatch segment, two worlds are merging together: the traditional hundred year-old watch industry and the Hi-Tech Hardware and Software industry. Richline intends to be a major player in this segment and our agreement with Omate is another manifestation of our commitment.”

Laurent Le Pen, CEO, Omate stated: “this is a great opportunity for our brand to grow and expand globally. Our vision is that the real intelligence of our companion smartwatch, in collaboration with the fine jewelry designs from Richline, shall create stylish, functional, exciting products. Each smartphone ecosystem can be fully personalized according to personal needs and requirements.”

Dave Meleski, Richline President, stated “We believe, after months of R&D, that we will offer our customers products with a fashionable look and fine jewelry feel, that are comfortable to wear every day and have the technology consumers will desire.”


Richline Brands, is a strategic business unit of Richline Group, Inc., a wholly-owned subsidiary of Berkshire Hathaway Inc. and the USA’s foremost Fine Jewelry Marketer and Distributor. The Richline Group was formed in 2007. Richline Brands markets and distributes only to retailers, at thousands of jewelry outlets across all key distribution channels, National Retail Jewelers, Guild Jewelers, Department Stores, Television and Electronic shopping networks, Mass Merchants.

BRK.A and BRK.B. Berkshire Hathaway, and its subsidiaries, engage in diverse business activities including property and casualty insurance, utilities and energy, finance, manufacturing, retailing and services..he Company is listed on the New York Stock Exchange under the symbols BRK.A and BRK.B.


Omate® is a hardware and software design company exclusively focusing on designing wearables. Omate operates as a vertically integrated design house based in Shenzhen – China. The company designs and retails ready-to-wear products that are presold throughout its online store via and sold via a portfolio of distributors worldwide.

For more information, please contact:

Mark Hanna Richline Group, Inc. PH: (212) 886–6212

For more Omate information, please contact:

Laurent Le Pen, CEO, Omate at RLG-Omate-Release