Richline Group CMO, Mark Hanna, speaking on a U.S. Wildlife Trafficking Alliance panel:
“There’s nothing more important and an asset to any kind of business than your reputation. We’ve been preaching something called return on responsibility. […] That reputation is justified by the return on responsibility of doing the right things. We think that there are enough organizations and enough great companies, like Tiffany, that are working to do the right things. And it proliferates. And it sets by example, and it creates a little bit of a pressure point to follow.”
Click here to watch the entire panel discussion, including insights on how companies like Ebay and Etsy are working to combat wildlife trafficking.