Lee Senderov

Executive Vice President and GM, Richline Digital

Lee Senderov is the EVP & GM of Richline Digital, Richline Group’s e-commerce division. Prior to joining the Richline family, Lee spent over a decade growing technology start-ups in Silicon Valley. She has worked across diverse industries and has succeeded in defining visions and growing businesses of various sizes. Lee began her career in CPG Marketing at Naked Juice. Most recently, she served on the executive team as the VP & GM of North America for YourMechanic, the largest mobile mechanic network in the world. Under her leadership, the company partnered with Castrol Oil, Best Buy, and 100+ others to bring innovative auto repair products to consumers.

Lee Senderov is the EVP & GM of Richline Digital, Richline Group’s e-commerce division.

Prior to joining the Richline family, Lee spent over a decade growing technology start-ups in Silicon Valley. She has worked across diverse industries and has succeeded in defining visions and growing businesses of various sizes. Lee began her career in CPG Marketing at Naked Juice. Most recently, she served on the executive team as VP & GM of North America for YourMechanic, the largest mobile mechanic network in the world. Under her leadership, the company partnered with Castrol Oil, Best Buy, and 100+ others to bring innovative auto repair products to consumers.

Lee earned an MBA from Harvard Business School and a BA from Brandeis University. Lee and her husband reside in the Boston area with their two sons and their Yorkshire terrier. In Lee’s spare time she enjoys traveling, cooking, wine tasting, entertaining and reading.