Richline Jewelry: The Chrysalis Catalyst

Professional Jeweller on the Chrysalis brand:

It’s been almost a year since British jewellery brand Chrysalis partnered with US-based manufacturer, distributor and marketer, Richline, and the company has certainly seen strong results from this collaboration.

While Richline is the outright owner of the Chrysalis concept, co-founders Andrea and David Maine continue to run the company with Richline’s support and financial backing. When the two joined forces, no-one could have predicted just how well the partnership would go and, furthermore, the snowball of success the brand would enjoy.

To give you an indication of its rapid growth Chrysalis opened 40 new doors in Latin America, over 40 new accounts in Spain and 11 Chrysalis shop-in-shops in Switzerland at the end of 2015 alone. At the recent Italy-based Vicenza trade show the brand’s Italian distributors opened 50 new accounts, while Portugal is set to have more than 190 Chrysalis shop-in-shops implemented before the end of 2016.

Read the full article to learn more about the continued success of one of the newest members of the Richline Jewelry family, Chrysalis.

Richline Group to Acquire Worldwide Chrysalis Brand

Richline Group, Inc. is proud to announce that they have reached an agreement to acquire Chrysalis, a worldwide brand focused on creating stackable bangle bracelets adorned with talismans, good luck charms, and spiritual symbols.

Established in 2007, the Chrysalis brand was born of founders Andy and David Maine’s mutual love of jewelry and travel. What began as a chance meeting in London’s Portobello Market rapidly evolved into a spiritually-infused collection of expandable, bangles that make it easy and affordable for women to share and express their favorite memories.

“Chrysalis is a leader in the growing trend of unique and personal stackable bracelets. We could not be more excited to be a part of one of the first, and hottest, new trends in jewelry since the introduction of charm bead jewelry,” said Ramona Genao-Archibald, Richline Brands’ EVP of Merchandising.

Dave Maine, co-founder of Chrysalis, explained that, “Richline is the perfect home for our brand. They pair a clear understanding and belief in our brand with exceptional sales, operational, merchandising and marketing support.”

“Chrysalis is a wonderful addition to the family of brands that have helped make Richline the company that it is today,” said Richline Group CEO Dennis Ulrich, “We look forward to sharing their amazing designs with our retail partners, and to helping spread their message of love and light to women across the world.”


Richline Group, Inc., a wholly-owned subsidiary of Berkshire Hathaway Inc., is the USA’s foremost Fine Jewelry Manufacturer and Marketer. The Richline Group was formed in 2007. Currently, the major brands comprising Richline’s portfolio are LeachGarner, Inverness, Rio Grande and Richline Brands. Berkshire Hathaway, and its subsidiaries, engage in diverse business activities including property and casualty insurance, utilities and energy, finance, manufacturing, retailing and services. The Common Stock of the Company is listed on the New York Stock Exchange under the symbols BRK.A and BRK.B.

For more information, please contact:

Mark Hanna P: (212) 886–6212 E: Chrysalis-Press-Release