Mark Hanna Acknowledged For Social Responsibility Leadership by The CMO Club

Richline Group is proud and honored that CMO, Mark Hanna, is one of four prestigious winners of the 2015 CMO Social Responsibility Award.

From The CMO Club announcement:

The CMO Club is proud to present the winners of the 2015 CMO Awards in the categories for Content Engagement, Creativity and Story Telling, Customer Experience, Growth, Leadership, Marketing Innovation, Officers, Rising Star, Social Responsibility, and President’s Circle.


CMO Social Responsibility Award Winners – Based on a marketing executive’s demonstrated leadership in corporate social responsibility and/or cause marketing efforts for social and other charitable causes.

  • Mark Hanna, Richline Group
  • Paul Hillen, Cargill
  • Karen Quintos, Dell
  • Diane Scott, Western Union

Mark’s passion for social responsibility continues to ensure that these essential values are at the core of Richline Group’s present and future initiatives. It is rewarding to see Mark’s leadership acknowledged by his peers, and for Richline Group to be listed alongside several world-class companies making meaningful strides in sustainability and corporate responsibility.

All CMOs to be honored at The CMO Awards event on November 17th. For more information on the awards program and category winners, visit

Richline Group Working With Key Industry Groups To Push for Updated Made in the USA Guidelines

From the June 18th, 2014 joint statement to the FTC for Guidance on “Made in the USA” Claims:

On June 17, 2014, four trade associations, along with the Richline Group, asked the Federal Trade Commission (FTC) for an advisory opinion stating that jewelry composed of metals recycled in this country could be advertised as “Made in the USA.” The four associations are the Jewelers Vigilance Committee, the Manufacturing Jewelers and Suppliers of America, Jewelers of America and the American Gem Trade Association.


The request for an advisory opinion was based on the fact that significant time and resources go into collecting recyclable material, delivering it to refiners in the United States, and then processing the items to a purity level of almost 100%. The associations and Richline argued that upon recycling, metal begins a new life cycle, with a new origin in this country – regardless of where it was originally mined. For this reason, according to the request, products composed of metals recycled in this country should qualify for a “Made in the USA” claim. If the request is granted by the FTC, sellers would be able to make the claim – as long as they could substantiate that the metal was recycled at a domestic refinery.

Richline Group is proud to work alongside the JVC, MJSA, JA and AGTA in this attempt to drive the first meaningful change to the “Made in America” guidelines since they were last revised by the FTC in 1997.

It has long been our belief that the current guidelines make it impossible for well-meaning companies to properly market jewelry that has been wholly created here in America. We will continue to work closely with both industry organizations and the FTC to discover viable ways for American refiners and manufacturers – such as our own LeachGarner division – to properly and legally denote jewelry as “Made in the USA” while continuing to protect the rights of consumers everywhere.

Click here to read and download the full press release from the JVC

Richline Group CMO Featured in Fast Company

Chief Marketing Officer, Mark Hanna on trust and RoR (Return on Relationship):

“The growth of our business over time is really about how strong our relationships are and how strong the trust is. Improving that trust every year is my single most important goal as CMO.”

Read the full article on Fast Company and learn more about Richline Group’s approach to building smaller brands and better customer relationships.

For even more details on how Richline Group works diligently to meet the needs of its retail partners, you can also read the extended interview with Mark Hanna on

Richline Hosts The 11th Annual May Is Gold Month Event

Richline Group, Inc. announces the 11th annual May is Gold Month™ event. This annual online and in-store initiative brings many of the finest jewelry retailers in the world together to celebrate the love of Karat Gold. For 2014, May is Gold Month has been reimagined to share the latest Gold Jewelry trends, while also introducing all new contests and sweepstakes. This includes ways for fashion-savvy shoppers to share their love of Gold on both Pinterest and Instagram.

“In May we look to celebrate our love for Mothers, Graduations, Weddings, and mark these moments and relationships with something that will last forever.,” said Lindsey Woodruff, Richline’s VP of Marketing. “This year, as Gold makes a triumphant comeback in fashion, we explore our personal experiences with Gold, how we give, why we remember and what we love about this extraordinary precious metal.”

The May is Gold Month website, brings together 14 of the largest jewelry retailers in the United States including, BJ’s, Fred Meyer Jewelers, Helzberg Diamonds, HSN, JCPenney, Kay Jewelers, Kmart, Kohl’s, Macy’s, QVC, Sam’s Club, Sears and Walmart. In addition to the unveiling of new collections, many partners will be also be hosting their own May is Gold month events and social media promotions online, in their own stores and, in the case of QVC and HSN, with televised events. Links to the Gold landing pages for participating partners can be found at

For the first time ever, Richline is adding weekly email reports as part of this annual initiative. Subscribers will receive Gold trend interviews from jewelry industry experts as well as weekly reports that share the latest looks from many of the world’s finest retailers. Subscribers to this list will also be eligible to win a $1000 jewelry shopping spree from the participating retail partner of their choice.

“May is Gold Month has become an event that both our retail partners and Gold shoppers alike look forward to,” says Richline CMO, Mark Hanna. “It’s a great opportunity to show off the latest trends and is a celebration of the current resurgence of Gold that the jewelry industry has experienced over the past few years.”

To learn more about the latest Gold trends, to enter the 2014 May is Gold Month sweepstakes and contests, or to find the Gold Jewelry pages of participating retailers, visit

Honora Named As The Most Visible Pearl Jewelry Brand

For Immediate Release – 10–17–13

Honora named the most visible pearl jewelry company, and 42nd overall, on the “100 Most Visible Brands” list from InDesign Magazine.

Honora continues to gain momentum after their recent acquisition by Richline Group – a wholly owned subsidiary of Berkshire Hathaway – with this latest accolade. In addition to maintaining their place as one of the largest U.S. importers and manufacturers of freshwater cultured pearl jewelry, Honora now adds the distinction of being recognized as one of the best known brands by InDesign.

“Women have always made a life-long connection with their pearls,” says Honora CEO, Joel Schechter. “This connection inspires our long-term approach to branding and customer service. It’s rewarding to see the impact this has had on Honora and our partnerships, especially as it has come to fruition over the past few years.”

Ralph Rossini, President of Honora adds that, “Ever since we shifted our focus to Freshwater Pearls, our unique and modern approach to pearl jewelry has resonated with women off all ages. This year, we were really able to capture that spirt with our Pearls Just Want To Have Fun campaign. Rather than building on the notion of pearls as an accessory for rare and special occasions, we wanted to show these lustrous and affordable-quality gemstones where we think they belong best: as a part of a woman’s everyday wardrobe and life.”

“It’s wonderful to see the newest member of the Richline Family get the recognition they deserve,” said Richline CEO, Dennis Ulrich. “We look forward to doing everything possible to help Honora continue to grow as the best-known and best-loved name for pearl jewelry in the world.”

In 2014, Honora looks to leverage their new relationship with Richline in order to build on the success of their current branding philosophy. As Digital Marketing and PR Manager, Michael Schechter points out in the InDesign article, Honora plans to tell “a bigger, more ambitious story. We want to make it even easier for every woman to find her luster.”

About Richline Group, Inc.

Richline Group, Inc., a wholly owned subsidiary of Berkshire Hathaway Inc., is the USA’s foremost fine jewelry manufacturer and marketer. The Richline Group was formed in 2007. Currently, the major brands comprising Richline’s portfolio are LeachGarner, Inverness, Rio Grande and Richline Brands. Berkshire Hathaway and its subsidiaries engage in diverse business activities including property and casualty insurance, utilities and energy, finance, manufacturing, retailing and services. The Common Stock of the Company is listed on the New York Stock Exchange under the symbols BRK.A and BRK.B.

View the full press release here