Richline’s Gemvara Adds Lab-Grown Diamonds to Ring Builder

New York—Gemvara, the e-commerce site for custom jewelry owned by Richline Group, is getting into the lab-grown game. The company announced this week that it is now offering customers both natural and lab-grown diamonds as well as colored gemstones as options on its ring builder.

Gemvara  is selling lab-grown center and accent diamonds as well as lab-grown sapphires, rubies and emeralds 3 mm and larger for most jewelry styles.

Richline said the initiative is currently in a “private test” with a “large retailer” under the name Gembuilder.

The company is not disclosing which retailer is testing the initiative at this time, though it seems likely it is one of the sizable retailers owned by parent company Berkshire Hathaway.

Berkshire Hathaway owns 210-store chain Helzberg Diamonds and 92-store chain Ben Bridge Jeweler along with Borsheims in Omaha, Nebraska.

Richline said it will expand the program to a limited beta test group later this year, allowing retailers to utilize Gemvara’s customization platform for their own customers for both complete designs as well as semi-mounts with lab-grown diamond accents.

Gembuilder is slated for a wider rollout in 2020.

When asked the source of its lab-grown diamonds for Gemvara/Gembuilder, Richline said it is not releasing that information at this time.

The sale of lab-grown diamonds on Gemvara is Richline’s second initiative involving lab-grown diamonds after the launch of “Grown With Love” at J.C. Penney and Macy’s last year.

For that line, Richline sources some of the lab-grown diamonds from  WD Lab Grown Diamonds.

“By adding both the Gemvara and the upcoming Gembuilder launch to the company’s already robust lab-grown diamond offerings, we are proud to be at the forefront of this exciting new space with an innovative experience that offers modern shoppers meaningful choices,” Richline Group President and CEO Dave Meleski said.

For more information on Gembuilder, email  gembuilder@richelinedigital.com.

Richline will exhibit at the upcoming JCK Las Vegas jewelry trade show, scheduled for May 31-June 3 at The Venetian and Sands Expo.

Contact Michael Schechter,  mschechter@richlinedigital.com, for an appointment.

Richline Group Acquires The Aaron Group

The Acquisition Adds A Major Industry Supplier To The Berkshire Hathaway Owned Firm.

Richline Group, a wholly-owned subsidiary of Berkshire Hathaway, and The Aaron Group, a leading jewelry manufacturer and marketer, announced today that Richline has acquired The Aaron Group business effective today, January 11th.

“We are extremely excited and energized about joining forces with The Aaron Group. The Aaron Group’s differentiated, prime-manufactured products will offer Richline’s retail partners a dramatic new range of options and increased value, while preserving the legacy of customer satisfaction that both companies prioritize,” said Dave Meleski, Richline Group’s President.

Since its founding as Samuel Aaron Jewelry in 1950, the Aaron Group has grown from its New York City roots to become a widely renowned, vertically integrated international jewelry manufacturer. Along the way, the Aaron Group has remained a true family business and, under the stewardship of third-generation leader Robert (Bobby) Kempler, has achieved stature as a major global force, with operations, factories, partnerships and hundreds of employees in New York, London, Mumbai, Hong Kong, and Guangzhou.

Richline’s CEO, Dennis Ulrich, said “this acquisition will allow The Aaron Group to continue as the leader of bridal, three-stone and fashion diamond and gemstone fine jewelry while leveraging Richline’s advanced capabilities across our entire jewelry value chain”.

Per Aaron Group President, Robert Kempler, “Richline Group support will enable The Aaron Group to grow faster, introduce new designs and collections more rapidly, and expand on our history of success by reaching a broader array of customers and markets. Our mutual goal is to anticipate, foster and drive positive change in our industry.”

ABOUT THE AARON GROUP

The Aaron Group is an international jewelry manufacturer with hundreds of employees in offices around the world. A firm believer in the power of jewelry to connect people, The Aaron Group has grown from its 1950 founding as a one-man shop to become globally recognized in the jewelry industry, with an unblemished reputation for quality, value, and commitment to the customer.

ABOUT RICHLINE GROUP, INC.

Richline Group, Inc., a wholly-owned subsidiary of Berkshire Hathaway Inc., is the USA’s foremost Fine Jewelry Manufacturer and Marketer. Currently the major brands comprising Richline’s portfolio are LeachGarner, Inverness, Rio Grande and Richline Jewelry. Berkshire Hathaway and its subsidiaries engage in diverse business activities including property and casualty insurance, utilities and energy, finance, manufacturing, retailing and services.

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